The Cologne Zoo fights for conserving endangered Vietnamese amphibian species in various breeding programs. The aquarium, pond and terrarium specialist sera supports this project since 2007 and so contributes to conserving species that are in danger of becoming extinct.
Supported by the German umbrella association for pet keepers (DVTH), sera campaigns for keeping pets in private households also in the future. Some animal protection organizations demand, in co-operation with the German Social Democratic Party and the Green Party, that “exotic animals” must not be kept.
Optically attractive shelf labels sera offers a new free service for supporting their retailers optimally: Printing shelf labels. These are designed optically attractive, they contain all important information for enc customers and can protect against cease and desist letters.
In their recently opened training center in Heinsberg/Germany, the manufacturer sera offers a unique training and examination range in the west of Germany: Specialized retailers have the opportunity to get the proof of expertise according to § 11 of the German Animal Protection Act. In co-operation with professional associations, the first training with examinations took place in April.
A “thank you” to loyal customers: 25 % more contents at the same price – for sera vipan, the classic among flake foods for ornamental fish. This high quality prebiotic food with mannan oligosaccharides (MOS) allows aquarists to strongly support the health of their animals.