New service for retail partners

Optisch ansprechende Regaletiketten

Optically attractive shelf labels sera offers a new free service for supporting their retailers optimally: Printing shelf labels. These are designed optically attractive, they contain all important information for enc customers and can protect against cease and desist letters.

Clearly arranged information, easy orientation and optically attractive shelves – customers have high requirements when shopping. The sera shelf labels fulfill these requirements. They make all information available at one glance, support shelf orientation and include QR codes for additional information. Particularly important for the trade: They also protect against cease and desist letters. Old shelf labels often lack the basic price. However, it must be stated according to statutory regulations. All important information is included on the optically attractive free labels by sera.

sera offer their retail partners two possibilities to receive the labels:

1. The retailer prints by himself

The labels can conveniently be self printed, provided a color printer is available. Upon login in the sera retailer area, a step-by-step instruction explains what to do. It is possible to either create “empty” shelf labels without prices or individual shelf labels with own prices. It is only necessary to upload an Excel file with prices and item numbers.

2. sera prints for the customer

It is also possible to order the labels from the sales representative in charge. It is possible to choose whether the shelf labels are to be printed without prices, with recommended retail prices or with individual prices.

If you wish to receive shelf labels with your individual prices, please simply send an e-mail including an Excel file with the prices and item numbers to


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